Action Oriented Marketing Planning for Microsoft Partners

Course Description

Action Oriented Marketing Planning for Microsoft Partners

Participants: sales and marketing management
Duration: 1 day

Subject Overview

This session provides a process and workbook for Partners to develop both a strategic marketing and also related campaign plans within their own business.  Best practice templates are provided in relation to key demand generation techniques, and Partners are introduced to concepts associated with services marketing, service quality and customer value.

Practical advice in leveraging Microsoft’s activities is an ongoing theme.

Objectives

Course objectives include:

• familiarisation in the use of a provided workbook to allow course attendees to develop a marketing plan within their Partner organisation
• understanding of key concepts used to write a marketing plan – including brand, core values, differentiation, environmental analysis, market research, SWOT analysis, growth strategies, defining revenue goals, customer portfolio analysis, target markets, campaign planning, action planning
• understanding and application of key concepts associated with services marketing and customer value

Target Audience

This session is designed primarily for Partner resources responsible for the development and execution of marketing strategies and plans.

Prerequisites

There are no mandatory prerequisites for this session.

Useful but optional prerequisites include:

• some direct experience in marketing and promotional work.

Content Overview

Key topics covered includes:

• provides detailed workbook for Partners to generate marketing plans and campaign plans specific to their organisation
• overview and application of key marketing concepts including
  • brand
  • core values
  • differentiation
  • environmental analysis
  • market research
  • SWOT analysis
  • growth strategies
  • defining revenue goals, customer portfolio analysis
  • target markets
  • campaign planning
  • action planning
• best practice and take away templates in key demand generation techniques – tele-sales, direct mail, events, sales support
• how to apply services productisation and service quality concepts in the Partner context
• improving customer margin and retention via understanding customer value
• how to successfully liaise with Microsoft